Find the
right problem.
Start with the people, the business and the constraints. Ask the questions that make the direction clear.
Roelani Kleyn / UX & UI designerA little instinct.
A little instinct.
A lot of intention.
I make complex things feel clear.
And useful things feel a little extraordinary.
From the first question to the final detail, I design digital experiences around people—with a creative eye and a builder’s understanding of what comes next.
Explore my design work ↗On the design sideSelected highlights ↓
Roelani Kleyn / Senior front-end developerGood ideas.
Good ideas.
Built to work.
The interface is only the beginning.
I connect the details that make it work.
Responsive front ends, ecommerce and membership journeys. I take the design into the browser, work through the complicated parts and follow it through launch.
Explore my development work ↗On the code sideSelected highlights ↓
Selected work / 2024—2026
Ideas made real.
A selection of the websites, experiences
and systems I’ve helped bring to life.
Selected client work delivered through Visual Click Studio and The Branded Company. Contributions and collaboration context are noted in each project.
A little about meA creative eye.
A creative eye.
A builder’s mind.
I turn complex requirements into clear, useful digital experiences.
I’m a UX/UI designer and senior front-end developer with more than a decade of experience across websites, digital products, ecommerce and marketing.
My work connects user needs with business goals—from user journeys and Figma prototypes through responsive implementation, launch and ongoing improvement. I care about the small details, and about seeing the whole thing through.
Let’s talk about your project ↗Project recognitionGood work.
Good work.
Recognised.
2024 MarCom Awards
GoldBargain Movers
Website redesign
Website redesign
PlatinumBargain Movers
Branding refresh
Branding refresh
Honorable MentionThe Branded Company
Website design
Website design
Projects delivered with The Branded Company.
Experience, in briefAcross disciplines.
Across disciplines.
Across the years.
2022—Now
Visual Click StudioHead of Design & Development
2021—2022
Synthetix / Aelin ProtocolUI/UX design & front-end contribution
2017—2022
i3 Zone DevelopmentUI/UX Design Lead & Project Manager
The way I workFrom “what if”
From “what if”
to “here it is.”
Design thinking and technical execution,
connected from the beginning.
Find the
Give the
idea form.
Explore the journeys, hierarchy and interactions through wireframes, visual design and prototypes.
Make the
details work.
Bring the design into the browser with responsive development and the functionality it needs.
Follow it
through.
Test, listen and improve. Carry the small details through launch, support and the next iteration.
Have something in mind?Let’s make it
Start a conversationroelani@gmail.com↗